NBC Puts Golf Channel Brand on Web Sites
"Golf" tab on NBCSports.com and MSNBC.com sends surfers to Golf Channel site
By John Eggerton -- Broadcasting & Cable, 11/16/2011 6:51:04 PM
The move came in advance of NBCs' coverage of The President's Cup beginning Wednesday night, which pits the best U.S. golfers against the best non-European players -- there is already a Ryder Cup square-off between the best of U.S. and Europe.
NBC will also use the Golf Channel brand on its mobile and tablet platforms.
Effective Wednesday, the "golf" tab on NBC sports will automatically take surfers to GolfChannel.com.
As part of the move, NBCSports.com's ProGolfTalk blog, which had been part of NBCSports.com's NBC SportsTalk blog along with ProFootballTalk.com, has been rebranded GolfTalkCentral and has moved to GolfChannel.com.
"Combining all NBC Sports digital golf content under one umbrella is the next step and a very important step as we continue to build the Golf Channel brand," said Golf Channel President Mike McCarley in a statement.
I have been waiting all day to watch the Presdent's cup on The Golf Channel which was to begin at 5;30 pm Pacific Time.This was advertised all day on the Golf Channel.There hasn't been any live coverage and it is a huge disappointment.It seems as if NBC is controlling the coverage and I'm wondering why The Golf Channel advertising was not accurate.
DAVID LLOYD - 11/17/2011 12:13:50 AM EST
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