Spike TV to Launch MMA Newsmagazine
‘MMA Junkie Live' to debut in January
By Tim Baysinger -- Broadcasting & Cable, 11/16/2011 11:22:12 AM
The newsmagazine is a partnership with the popular MMA website MMAjunkie.com -- part of the USA Today Sports Media Group. The half-hour show will feature MMA experts and writers discussing the latest news in the sport, and will include interviews with top fighters, in-depth features, match highlights, and social media interaction via Twitter, Facebook and other outlets.
"The goal of the series will be to create the must-see destination for MMA fans who crave news, discussion, information, and expert opinion about the sport they love in a unique and entertaining way," said Jon Slusser, senior VP, sports and multi-platform programming for Spike. "Building on our multi-platform success, this show will be an experience that takes advantage of social and mobile platforms to engage viewers in real time and make them a part of the live show."
MMA Junkie Live will be broadcast from MTV Studios in New York. Spike TV plans to announce hosts in the next few weeks.
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