Fox Stations to Carry Bounce TV in NY, L.A.
Brings carriage of new network to 70%
By Jon Lafayette -- Broadcasting & Cable, 11/3/2011 3:12:16 PM
The agreement puts Bounce TV, the new broadcast network aimed at African Americans, in the nation's top two TV markets.
For Fox Television, it represents the first time one of their stations had carried a digital over-the-air network.
"With the addition of these Fox markets, Bounce TV will already cover more than 70% of African American households in the United States," Martin Luther King III, a member of Bounce TV's founding group and board of directors, said in a statement. "By launching Bounce TV as a free, over-the-air broadcast network, Fox is ensuring that viewers stay connected to the community without being saddled by additional pay TV financial burdens. We will continue to make the pioneering Bounce TV a popular destination and brand for all Americans."
"We are pleased to allocate our airwaves to provide focused and unique content with an accomplished partner that has a solid business model," said Jack Abernethy, CEO of Fox Television Stations.
Bounce TV launched in September. It is aimed at African-American viewers ages 25 to 54 and so far features a programming mix of theatrical motion pictures, off-net series, live sports, documentaries, specials and faith-based shows.
Earlier this week, Bounce TV announced a deal with Gannett to add the network to a digital subchannel of WUSA TV Washington. That announcement came at a press conference in Washington at which Bounce TV co-founder Andrew Young promoted the value of multicast over-the-air broadcasting. The National Association of Broadcasters launched a new group, the Future of Television Coalition, at the conference. One of the goals behind the coalition is to spotlight deals like the Bounce TV–Fox agreement and caution legislators about a spectrum reclamation plan they say could threaten these new diverse voices if not handled with care.
Bounce TV is a good thing for EVERYBODY, regardless of race, gender, philosophical beliefs...you name it. Variety is a wonderful thing. My best to all who have helped launch BOUNCE TV! Keep up the excellent job!
On a side note, to those who have made some "White Folk" comments: STOP IT NOW! Reverse racism is uncalled for, and makes the communities look bad. If you keep up any kind of racist comments, you will destroy every bit of progress into making something wonderful into a great success.
Edward T. Endo - 3/19/2012 1:14:09 AM EDT
I cant wait for this station to air in NYC....It is well worth it.....its about time.....Much success to the station......
L. Galbreth - 1/20/2012 7:06:21 PM EST
I hear it is coming to Philadelphia as well. I am very excited about it. I am suggesting that they not only carry sports but african american local and national news.
stopthstupidity - 12/2/2011 9:48:48 AM EST
@Person with the "white way" comment:
White folks already have free TV networks done their way. They're called ABC, CBS, FOX, NBC, the CW, PBS, THIS, Antenna TV, The Country Music Video Network, Live Well Network, Universal Sports, and more! Please don't tell me you're trippin' over ONE free specialized digital network subchannel targeted towards Black people?
TV Fanatic - 12/1/2011 10:55:11 AM EST
Great news for the Los Angeles area! I inquired during the initial launch and it seems there would be a long wait within this market but good to hear it's official...
Nicole B. - 11/19/2011 8:36:01 PM EST
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