Creative America Launches New Anti-Piracy Offensive
Supporters can register their backing of PROTECT IP Act and learn more about the issue on new Web site
By John Eggerton -- Broadcasting & Cable, 10/18/2011 11:31:46 AM
It also comes as there appears to be some movement on the PROTECT IP Act, an online content-protection bill that has been held up in the Senate but could see a complementary House version introduced, according to bill supporters.
The Creative America coalition is announcing Tuesday the launch of a new Web site, where supporters can register their backing of the bill and learn more about the issue.
It is targeting the "more than 2 million Americans in all 50 states whose livelihoods are supported by the film and television industry and all those who value the work they create and believe that American jobs and creativity deserve to be protected."
In addition, there will be increased outreach to the community, creative and otherwise, via Facebook, Twitter, an online petition with more than 18,000 signatures already and a PSA campaign that will air on NBCU TV nets, cable and broadcast. NBCU has been one of the most high-profile supporters of online content protection.
"Creative America gives workers in the creative industries a platform to speak out about internet content theft," said Rick Cotton, executive VP, general counsel, NBCU, and chairman of the U.S. Chamber of Commerce's Coalition Against Counterfeiting and Piracy (CACP) representing over 500 companies and associations. "Everyone whose future is at stake needs to make his or her voice heard on this critically important topic."
The Creative America's union partners will also be sending representatives to TV and movies sets encourage their members to join the effort.
"The message that Creative America is imparting to members of the entertainment community and all who value American creativity and innovation is that content theft is not a victimless crime," said Mike Nugent, executive director of Creative America. "And with Creative America, you do not have to stand by and be a victim. You can make your voice heard. You can fight back."
Creative America coalition members include the American Federation of Television and Radio Artists, CBS Corporation, the Directors Guild of America, IATSE International, NBC Universal, the Screen Actors Guild, Sony Pictures Entertainment, Twentieth Century Fox, Viacom, The Walt Disney Company and Warner Bros. Entertainment.
It's great that the media and entertainment industry have the power to galvanise support in this way.
There is also a movement by those who are against this act - principally internet protcol developers who feel they have been instrumental in making the internet an open platform for all consumers to access and use without any government powers involved in what can and can't be accessed.
And whilst one can at times empathise with a concern over misue of power or unnecessary censorship, those in the opposing camp, need to understand that the millions of ordinary (and some extraordinary) borne with creative talents are are vital part of the economy and to the pleasures in life enoyed by millions more, who are not.
The creative industries are predominently constructed of individuals and micro-sized companies - they big controlling entertainment companies earning the most from others creativity are far fewer and far between
None-the-less the creative industries have a right to earn a living from their works, a lot of which is gained from royalties against purchased film, music, art and designs - so if consumers do not pay but instead download free film and music from pirate sites (made possible by the ISP's) - it is not just the big entertainment companies they damage but more so the income of the individual musician, film-maker, actor, designer and ultimately the overall economy
The exact same issues exist in the design, photogrpahic, illustrative creative sectors where free to access and free to view has become confused with free to download, use, re-mix, copy without permission.
We are in a society where many under 30's have never known life without the internet and its ease of access to valuable creative works - and they simply do not understand that free to access and view does not mean free to use someone else's work without permission
For the innovators, inventors and 2D and 3D creative communities worldwide, Creative Barcode was launched in September 2010 as a means to protect the interests of creatives when necessarily disclosing their works to industry. It operates a Trust Charter as well that people who value originality and ethical practice can sign.
It is ironic that to engender Trust that safe trading environments need to be created - but necessary it is as without guidance assumptions and bad decisions are made
It however, not just the consumers who need to think twice about misappropriating the works of the creative industries but industry too.
Businesses themselves (their employees)can be some of the worst offenders when it comes to using others works without permission nor remuneration.
So the businesses that are supporting and signing this initiative also need to make sure that their own house is in good order when it comes to how they use the works of the creative industries and make sure they do so in a fair, permission based and ethically remunerated way
Otherwise they might see a back lash if seen to be hippocritcal
For any reader who wishes to support the creative industries worldwide they are very welcome to show their support by reading and signing the Trust Charter at www.creativebarcode.com/trustcharter
Maxine Horn - 10/19/2011 10:55:12 AM EDT
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