Tweet

Five Journal Stations Grab Live Well

ABC stations channel coming to Milwaukee, Vegas, Omaha, others

By Michael Malone -- Broadcasting & Cable, 9/20/2011 3:17:00 PM

Five Journal Broadcast Group stations have inked affiliation agreements with Live Well Network, the ABC-owned stations' health-minded digital channel. The stations are WTMJ Milwaukee, KTNV Las Vegas, KGUN Tucson and KMTV Omaha, which debut Live Well October 1, and KIVI Boise, which started airing it September 12.

The addition of these five Journal Broadcast Group stations brings the Live Well Network's clearance to 47% of U.S. television households. Other affiliates include all eight ABC owned stations, all 10 Scripps stations, and outlets owned by Allbritton Communications, Gannett, Belo, Bonten Media Group, Great Plains TV, Lilly Broadcasting, LKK Group and Quincy Newspapers.

"The Live Well Network's one-stop original programming focus--offering the most popular lifestyle genres on a single TV channel--is a highly valuable new option for our viewers," said Jim Thomas, vice president, marketing, programming and interactive media, Journal Broadcast Group. "Showcasing topics ranging from home and health to finance and fashion, the Live Well Network also expands advertising opportunities in these five markets."

Peggy Allen, vice president of programming at Live Well, welcomed the new station partners. "We look forward to working closely with these stations," she said, "to bring their viewers the best lifestyle-related programming that is both entertaining and informative."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• WLNS Lansing Anchors Switch Dayparts for Week

• Cavanaugh Named WXIN News Director

• Morris Named Senior VP of Ops and Tech at NBC Owned Stations

• Oklahoma City Stations Tap Disaster Experience to Get Word Out Effectively

• Rival Nets 'Watch' as ABC Steals Show With New Streaming App

Also by Michael Malone

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows