Big Bang, Big Expectations
CBS hit makes its syndie premiere
By Paige Albiniak -- Broadcasting & Cable, 9/19/2011 12:01:00 AM
That off-net sitcom, which airs on CBS at 8 p.m. on Thursdays, premieres in syndication on Sept. 19. Stations and TBS paid top dollar for the program, which is airing in access and late fringe across the country, and many stations have a lot riding on it.
“The biggest factor that Big Bang has to deal with is that in some markets the show will benefi t from being paired with Two and a Half Men, but in other markets the show will have to compete with Two and a Half Men,“ says Bill Carroll of Katz Television. “Big Bang doesn’t have the same clear playing field that Two and a Half Men had when it launched. I think it will be the most successful of the new entries, but it probably won’t achieve what Two and a Half Men did.”
Big Bang also will face another CBS Monday-night comedy— Twentieth’s How I Met Your Mother—in some markets. Station execs also point out that Two and a Half Men was exclusive to broadcast when it launched, while Big Bang will air on TBS starting Sept. 20.
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