ION, PMC Partner on Entertainment News Service

Will deliver news simultaneously on ION TV, Web

By Tim Baysinger -- Broadcasting & Cable, 8/24/2011 10:48:35 AM

ION television and PMC announced Wednesday the launch of Entertainment News Television (ENTV), a multi-platform breaking news service.

The new service will use PMC's entertainment brands -- Deadline.com, Hollywoodlife.com, TVLine.com and Movieline.com -- to deliver breaking news simultaneously on the ION television network and the Web.

"ENTV and this partnership with ION allow us to connect and extend both of our audiences in a truly unique way, widening the reach of our content and bringing more passionate entertainment consumers exclusives and breaking news first -- as it happens," said Jay Penske, founder and CEO of PMC.

"This innovative agreement allows us to benefit from the successful and explosive reporting which PMC's family of entertainment sites brings to the marketplace, while allowing ION to bring this news to our viewers first, before it hits any of the other traditional entertainment outlets," said Brandon Burgess, chairman and CEO of ION Media Networks.

The new partnership comes after ION's telecast of the Young Hollywood Awards in May, which is owned and produced by PMC.