WGCL Atlanta Adding 9 A.M. News
Meredith station expanding morning show, scrapping noon news
By Michael Malone -- Broadcasting & Cable, 6/23/2011 11:36:57 AM
WGCL currently airs The People's Court at 9 a.m.
"We see the 9 a.m. hour as an opportunity to build on the tremendous growth the Better Mornings brand has experienced in the past two years," said Eric Ludgood, WGCL news director. "This expansion into the mid-mornings takes advantage of a time slot where there is only one other local news option for viewers."
WGCL, a CBS affiliate, will eliminate its noon newscast starting Sept. 5 "to better focus station resources to reach viewers where they are during the mid-day hours -- online," said the station in a statement. WGCL will air Meredith's syndicated show Better at noon in the fall, instead of its current 12:30 slot.
"CBSAtlanta.com has seen tremendous growth and demand for news, weather and local information on our websites and mobile applications," said Steve Schwaid, vice president of digital content for Meredith Local Media. "As more and more people use our digital platforms, we are increasing our resources to meet the needs of our users."
wgcl news is a joke- their promos focus on their good looking bma (gay) anchor or their hot female weather caster, or thefact that the anchors are funny...not about their news. i never watch wgcl..and i am hating the increasing trends of atl stations of running more and more local news whos watching t his stuff? wsb airing 3 hours of news from 4-7pm really?
hemingway - 6/26/2011 11:59:55 AM EDT
A part of me wishes that WAGA had never given up its CBS affiliation for FOX. I feel that Meredith's WGCL is making a terrible mistake of canning its Noon newscast, in order to accomodate the new 9AM hour of Better Mornings Atlanta.
Eric - 6/24/2011 11:44:23 AM EDT
CBS Atlanta's Noon Show is the only show in its line-up that gets any worthwhile ratings. The morning show is a cartoon. Meredith Corp. has consistently proved it is searching for a magic bullet, rather than focusing on building trust through solid news coverage. This is just more of the same.
CmdrR - 6/24/2011 9:52:33 AM EDT
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