Primetime Ratings: Daytime Emmys Down, Miss USA Pageant Gives NBC Win

CBS broadcast of awards fall 27%; pageant up 57% over last year

By Tim Baysinger -- Broadcasting & Cable, 6/20/2011 12:07:29 PM

NBC took home the Sunday ratings victory with an overall 1.8 rating/6 share in the 18-49 demo, according to Nielsen overnight numbers. The Miss USA Pageant was up 57% last year, earning a 2.2 rating for the 9-11 p.m. slot (last year's broadcast aired from 7-9 p.m.). It should be noted that the U.S. Open Golf Championship Final Round overran some into the primetime hours.

CBS saw its broadcast of the 38th Annual Daytime Emmy Awards slip from last year's big boost. This year's telecast, which aired from 8-10 p.m. drew a 0.8 rating, down 27% from last year's 1.1, which aired from 9-11 p.m. The broadcast averaged 5.35 million total viewers, down 4%. The network had an overall 0.7/2.

Fox (1.3/4) and ABC (0.7/2) aired repeats.