Primetime Ratings: Daytime Emmys Down, Miss USA Pageant Gives NBC Win
CBS broadcast of awards fall 27%; pageant up 57% over last year
By Tim Baysinger -- Broadcasting & Cable, 6/20/2011 12:07:29 PM
took home the Sunday ratings victory with an overall 1.8 rating/6 share
in the 18-49 demo, according to Nielsen overnight numbers. The Miss USA Pageant
was up 57% last year, earning a 2.2 rating for the 9-11 p.m. slot (last
year's broadcast aired from 7-9 p.m.). It should be noted that the U.S.
Open Golf Championship Final Round overran some into the primetime
CBS saw its broadcast of the 38th Annual Daytime Emmy Awards
slip from last year's big boost. This year's telecast, which aired
from 8-10 p.m. drew a 0.8 rating, down 27% from last year's 1.1, which
aired from 9-11 p.m. The broadcast averaged 5.35 million total viewers,
down 4%. The network had an overall 0.7/2.
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