Final 'Oprah' Hits Best Rating in 17 Years
All three final shows score high marks
By Paige Albiniak -- Broadcasting & Cable, 5/26/2011 12:20:58 PM
The show's weighted metered market primary-run average -- the more commonly-used calculation -- was an 11.8 rating/27 share. Oprah's best showing in the top-ten markets came in Atlanta, where it did a 16.1/35. The second-highest showing was in Philadelphia, where Oprah did a 13.6/34, followed by Chicago at a 13.4/38.
In fact, all three final episodes of Oprah scored expectedly high ratings, with Monday's show hitting an 8.8/21, and Tuesday's coming in at a 9.1/22.
Those numbers should make advertisers happy. National thirty-second spots in the final show went for approximately $1 million each, according to reports.
How the last three episodes of Oprah did nationally will be available in two weeks when the national syndication ratings are released.
Even Oprah can't beat out "Mother Nature". Oprah's final show was pre-empted by wall to wall 4 hours of continous weather coverage for 4 tornado warnings in our viewing area, so even the Big O had to wait another 24 hours for her final show - just wasn't the same.
Dr. Phil Quick Draw McGraw - 5/27/2011 2:12:12 PM EDT
No related content found.
Most Popular Pages
No Top Articles