Upfronts 2010: Reality Check
Here’s what happened to all the shows touted on the stages last May
By Andrea Morabito -- Broadcasting & Cable, 5/16/2011 12:01:00 AM
Overall, the big winner was CBS’s Hawaii Five-O, which has already banked big back-end bucks, but the overall 2010 report card shows a poor upfront-to-renewal ratio. Reliance on tired formats—more shows about cops, doctors and lawyers—collectively failed to gain traction with television’s increasingly fragmented audience, and industry chatter says the nets need some bold ideas on stage this week to break through. For ABC and NBC, which are battling from behind, it’s even more important.
Hindsight may be 20/20, but execs would be wise to learn from last year’s missteps to break some hits in 2011. Below, the winners and the losers of last year’s upfront week. Will the scores look better at this time next year? Here’s hoping.
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