EXCLUSIVE: CBS to Launch Digital Channels
Set to debut in New York and Los Angeles in third quarter
By Michael Malone -- Broadcasting & Cable, 3/14/2011 12:01:00 AM
While stations’ ventures onto the digital tier have been lightly watched, and sparsely sponsored, CBS Corp. President/CEO Leslie Moonves suggests the company’s programming assets and unique approach will make much more of an impact than the typical news and weather filler found on a station’s .2.
The launch will bring CBS on par with the ABC (Live Well Network) and NBC (Nonstop) O&O groups. Anton Guitano, CBS Local Media Group COO, describes the as-yet untitled channels as “natural extensions” of the new local CBS Websites. Of course, CBS may be hard-pressed to make real revenue off the .2 venture, at least in the near term.
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