‘Dog Whisperer' Moves to Nat Geo Wild
Popular series to provide launch pad for new shows in 2012
By Andrea Morabito -- Broadcasting & Cable, 3/11/2011 2:06:48 AMClick here for complete coverage of the 2011 Upfronts
Dog Whisperer with Cesar Milan will move to Nat Geo Wild with 10 new episodes to air in early 2012. The series previously ran on sister network National Geographic Channel.
The existing 141-episode library will also move to Wild starting this April, with Dog Whisperer continuing to air on NGC through the third quarter. The series will also be reformatted to center episodes around themes like dogs with phobias, home wrecker dogs and dogs of military families to widen the appeal of the series.
The addition of the popular series will help heighten the profile of the young cable network (Wild launched in March 2010) and provide it a launch pad for new programming.
"What we want are people that have the ability to connect with audiences, who bring authenticity," says Geoff Daniels, SVP, Nat Geo Wild of Milan's move to the network. "We thought the fit there was really strong."
Among Wild's six new series in production are Bush Cowboy with Matt Wright, about an Aussie who helps rescue dangerous animals in the outback, America the Wild with Casey Anderson, about a naturalist exploring the national parks, and the special Animal Superpowers (hosted by Patrick Stewart) exploring the science behind animal mutants.
Three series will return to the schedule next season -- Swamp Men, Dangerous Encounters and Caught in the Act. Wild will also present its second annual Big Cat Week primetime-programming block, which seeks to raise awareness for endangered felines.
Too bad Illusion is no longer with Cesar. Her marketing skills were outstanding, propelling Cesar to the top of the dog world. This last, short season on Nat Geo demonstrated their lack of appreciation for the value of their former flagship show, and now they've decided to let it flounder for a full year before fiddling with its format and moving to a whole separate channel. This is the kind of nonsense typical of newbie marketing weenies, akin to things like changing a company's logo (vis a vis Animal Planet). Illusion would never have let this wonderful show languish for so long. Cesar had best quit these piddly world tour gigs he has going and get back to taking care of his Real business.
calmassertive - 3/11/2011 7:22:53 AM EST
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