‘Piers' Draws Largest Audience Since Oprah For Sheen Interview
Highest adults 25-54 demo rating ever
By Andrea Morabito -- Broadcasting & Cable, 3/1/2011 5:44:12 PM
Monday's Piers Morgan Tonight drew 1.3 million total viewers at the 9 p.m. hour, and 561,000 in the adults 25-54 demo. The largest audience remains the 2.1 million that tuned in for Piers' inaugural episode, featuring a heavily promoted interview with Oprah Winfrey.
As a point of comparison, Piers had 919,000 total viewers and 235,000 in the demo last Monday Feb. 21.
The live interview with Sheen came together through a series of events that ended with Morgan calling the actor at his home, the host told B&C Tuesday.
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