Free Newsletter Subscription
        BNC All Access

Must-See 3D at NAB

Some advances in 3D production to watch for at the National Association of Broadcasters show April 9–14

By George Winslow -- Broadcasting & Cable, 2/7/2011 12:01:00 AM

Here are some of the advances in 3D production that will be important to watch for at the National Association of Broadcasters show April 9–14 in Las Vegas, and throughout 2011:

Small and better
Stereoscopic camera rigs, which require two cameras and were notoriously bulky, have become dramatically smaller over the last year. ESPN’s first 3D camera rig for use along the sidelines of football games weighed 45 pounds, notes Phil Orlins, coordinating producer at ESPN, but the network has since reduced the rig (which now features two Sony Exmor cameras in a sideby- side configuration) to just under 20 pounds.

Sony has introduced its HDCP1 camera with smaller Fujinon lenses, which is much lighter than the HDC-1500s previously used in many 3D rigs, says Rob Willox, director of 3D business development at Sony Electronics. That lighter weight allowed Sony to use steady cams for last month’s Sony Open telecast on the Golf Channel.

3D Consumer Gear
Technological advances in small 3D consumer camcorders and still cameras will also be important for professional gear. During the Sony Open, a $1,499 Sony consumer camcorder was attached to about $80,000 worth of professional equipment and successfully used as a POV camera on a tower, notes Willox.

Automation and Graphics
3ality Digital is working on automating some production processes for measuring convergence and will be showing that technology at NAB, reports CEO Steve Schklair.

3ality will also be introducing tools that will allow graphics to automatically be placed at the proper depth in stereoscopic images.
Talkback
Related Content

No related content found.

Also by George Winslow

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

Ben Grossman

BC Beat

Ben Grossman
February 6, 2011
Super Bowl Ads: Some Winners, Many Losers
Super Bowl ads get judged completely differently than ads that run the other 364...
More

John Eggerton

BC/DC: Eggerton on Washington

John Eggerton
February 6, 2011
O'Reilly Grills Before Super Bowl
Fox’s pre-Super Bowl interview with the president was no pre-game softball...
More

SAG_HBO.jpg

Schmooze Picture Gallery: Feb. 7, 2011

View photos from recent industry events, including the 17th Annual Screen Actors Guild Awards and the 2011 Sundance Film Festival...
MTVUpfront_Dauman_Mars_Friedman.jpg

Upfronts 2011: Schmooze

View photos from the networks' 2011 upfront presentations.
natpe_Sorrell

Schmooze Picture Gallery: NATPE 2011

View photos from the 2011 NATPE Market & Conference held Jan. 23-26 at the Fontainebleau in Miami Beach, Fla.



Advertisement
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2013 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy