AOL, Mark Burnett Team on CliffsNotes Web Series
Comedic video shorts coming to AOL.com in 2011
By Andrea Morabito -- Broadcasting & Cable, 1/31/2011 3:09:23 PM
AOL Inc., Mark Burnett, John Wiley & Sons and Coalition Films have joined on a digital production deal to develop a Web comedy series based on Wiley's CliffNotes literature guides.The animated video shorts will present classic works of literature in a humorous way and will debut on AOL.com in 2011.
"Mark is one of the most creative and talented people in our industry and this agreement will further strengthen AOL's video offerings," said Tim Armstrong, chairman and CEO, AOL Inc. "Video is core to AOL's consumer strategy and our goal is to build and partner to produce the best video experiences online."
The agreement follows recent deals by AOL with Heidi Klum, Endemol and others.
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