18.5 Million Viewers Find OWN In Launch Week
New network is 25th among cable nets in primetime
By Andrea Morabito -- Broadcasting & Cable, 1/11/2011 1:51:06 PM
For the full week of Jan. 1-9, OWN ranked 25th in primetime among ad-supported cable networks with an average .55 household rating and 505,000 total viewers.
For the total day during launch week, OWN ranked 28th among the ad-supported cable nets, averaging a .27 household rating and 239,000 viewers.
Compared to the former Discovery Health network, which OWN replaced, it's up in viewers 49% in prime and 56% in total day from a year ago.
The network also notes it had 2 million unique visitors to the OWN section of Oprah.com.
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