CES: Yahoo Teams With Cable Nets, Broadcasters On Internet TV

Pilot program to run throughfirst half of 2011

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/6/2011 10:57:29 AM

Complete Coverage: CES 2011

Las Vegas - Yahoo is working with cable and broadcast programmers and advertisers including ABC, CBS, HSN, Showtime Networks and Ford to provide enhanced interactive TV features through broadband-connected television sets and other devices -- cutting pay-TV providers out of the equation.

The Yahoo initiative, dubbed "broadcast interactivity," is based on the Yahoo Connected TV platform, which brings Internet-enhanced content on select TV products. Yahoo is working with consumer-electronics partners including Broadcom, D-Link, Haier, MediaTek, Sony and Toshiba to enable the broadcast interactivity pilot on their devices in 2011.

Yahoo plans to launch a pilot program in the first half of 2011, and is showcasing examples of the broadcast interactivity feature at CES. The Internet company said three major advertisers -- Ford, Mattel and Microsoft -- also are planning to work with Yahoo to deliver interactivity with their TV advertising.

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