CES: Yahoo Teams With Cable Nets, Broadcasters On Internet TV
Pilot program to run throughfirst half of 2011
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/6/2011 10:57:29 AMComplete Coverage: CES 2011
Las Vegas - Yahoo is working with cable and broadcast programmers and advertisers including ABC, CBS, HSN, Showtime Networks and Ford to provide enhanced interactive TV features through broadband-connected television sets and other devices -- cutting pay-TV providers out of the equation.
The Yahoo initiative, dubbed "broadcast interactivity," is based on the Yahoo Connected TV platform, which brings Internet-enhanced content on select TV products. Yahoo is working with consumer-electronics partners including Broadcom, D-Link, Haier, MediaTek, Sony and Toshiba to enable the broadcast interactivity pilot on their devices in 2011.
Yahoo plans to launch a pilot program in the first half of 2011, and is showcasing examples of the broadcast interactivity feature at CES. The Internet company said three major advertisers -- Ford, Mattel and Microsoft -- also are planning to work with Yahoo to deliver interactivity with their TV advertising.
Click here to read the full article on Multichannel.com.
No related content found.
Most Popular Pages
No Top Articles