CES: Discovery, Sony, IMAX Officially Debut '3net'
3D venture also announces more programming, but no affiliate deals
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/6/2011 12:14:17 AMComplete Coverage: CES 2011
Las Vegas - As expected, the 3D network joint venture of Discovery Communications, Sony and IMAX announced "3net" as the name of its 24-hour channel set to debut in early 2011 and detailed additional programming -- but the trio weren't prepared to talk about carriage deals yet.
The venture, announced a year ago at the 2010 Consumer Electronics Show, will be called 3net, as previously reported by Multichannel News. The network had been operating under the placeholder name of 3DNet Co. LLC.
3net will feature what the partners boasted will be the world's largest library of native 3D television content. The announcement was made during Sony's press event here at CES.
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