Style Renews ‘Jerseylicious' For Third Season

Announcement follows record-breaking telecast

By Andrea Domanick -- Broadcasting & Cable, 1/5/2011 5:11:04 PM

Style Network has renewed Jerseylicious for a third season, according to a Wednesday announcement from network President Salaam Coleman Smith.

The reality series, which centers on New Jersey salon The Gatsby, recently posted a 1.05 rating with its target women 18-49 demo for its Jan. 2 episode, marking a series best and the network's highest-rated telecast with the demo to date.

The third season of Jerseylicious, produced by Endemol USA, will feature 20 one-hour episodes, set to debut during the second quarter of 2011.

"Viewers have fallen head over high-heels in love with Jerseylicious, making it one of the highest-rated series in the network's history," said Coleman Smith. "Maybe it's the big personalities, bold fashion and in-your-face authenticity, but viewers are flocking to 'The Gatsby' each week for a lot more than makeovers. There is simply no telling what Olivia, Tracy, Alexa, Gayle and the entire gang will have in store for season three, filled with unpredictable antics and heartwarming friendships."

"We couldn't be more thrilled with the success of Jerseylicious and that Style has picked the show up for season three," said David Goldberg, chairman of Endemol North America. "The show's success is a testimony to the terrific characters that inhabit 'The Gatsby' salon and its environs and the producers that bring this highly entertaining show to life."