About 25% of TV Viewers Expect to Upgrade to 3D in 18 Months, According to Survey

Motorola study finds consumers would pay for social media features on TV

By Todd Spangler -- Multichannel News -- Broadcasting & Cable, 11/17/2010 3:09:54 PM

About a quarter of TV viewers surveyed expect to upgrade to 3DTVs in the next 18 months, while 75% either currently own an HD set or plan to buy one in the same time frame, according to research from Motorola Mobility.

Motorola Mobility's Global 2010 Media Engagement Barometer also found that consumers around the world are very interested in using social-media features on their TVs -- with 58% of people who have used social media during a TV program saying they would change their service provider if it were offered as an integrated service.

The study found 42% of viewers globally have had an e-mail conversation, engaged in an instant message chat or used a social network to discuss a program or video while they were watching it. Of this group, 22% said that social-media multitasking is a regular part of their viewing experience and 61% would be prepared to pay more for a service that offered these capabilities.

The Media Engagement Barometer study, conducted by research agency Vanson Bourne, surveyed video-consumption habits among 7,500 consumers in 13 countries: the U.S., Australia, China, France, Germany, Japan, Nordics, Russia, Singapore, South Korea, Turkey, United Arab Emirates and the U.K.

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