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'Dr. Phil' on the Rise

Syndie's second-place talker continues ratings comeback in first week of November sweep

By Paige Albiniak -- Broadcasting & Cable, 11/16/2010 2:30:10 PM

CBS Television Distribution's Dr. Phil continued its upsurge in the week ending November 7, which included the first full week of the November sweep.

Phil gained 11% from the prior week to a 3.0 live plus same day household rating, according to Nielsen Media Research, marking the third week in a row that the talker hit a new high and the show's best performance in six months. Phil also improved among all key demographics, including 25% among young women 18-34.

The other talker to hit a new season high was Warner Bros.' Ellen, which gained 9% to a 2.4, the show's highest rating since March.

CTD's talk leader Oprah remained flat at a strong 5.2 and was again daytime's top-rated show. Phil was alone in second place, followed by Disney-ABC's Live with Regis and Kelly, which dipped 4% to a 2.5. Sony's Dr. Oz tied Ellen for fourth place, improving 9% to a 2.4.

NBCU's Maury, CTD's The Doctors and CTD's Rachael Ray all were steady at a 2.0, 1.7 and 1.6, respectively. NBCU's Jerry Springer advanced 8% and 17% for the year to a 1.4, tying sibling Steve Wilkos, which recovered from a season low in the prior session with a 17% gain for the week and a 27% gain for the year. Debmar-Mercury's Wendy Williams remained in last place, flat at a 1.1.

It also was a good week for the entertainment magazines, with CTD's Entertainment Tonight climbing 5% to hit its highest ratings in 18 weeks and a new season high 4.1. The show also gained 10% among women 18-34. The show's weekend edition also performed well, rocketing up 47% to a new season high 2.2.

CTD's Inside Edition, in second place, was unchanged at a 2.9, while NBC Universal's Access Hollywood improved 6% in households to a 1.9 and scored gains in every key demo, including a 33% spike among women 25-54. CTD's The Insider was flat at a 1.8, but was the only magazine to improve year to year, jumping 6%. Warner Bros.' TMZ was down 6% to a 1.6, tying Warner Bros.' Extra, which was flat, but up 13% among women 18-49. Extra Weekend continued its uptrend, jumping 18% to a new season high 1.3.

Sweeps didn't provide as much fuel for the court shows. CTD's court leader, Judge Judy, was the only veteran court show to improve from the prior week, gaining 5% to a 4.4. In second place, CTD's Judge Joe Brown earned a 2.0, even with the prior week. In third place, Warner Bros.' People's Court also held firm at a 1.9. Warner Bros.' Judge Mathis dropped 6% to a 1.6. Twentieth's Divorce Court fell 8% to a 1.2, tying Twentieth's Judge Alex, which was unchanged. Warner Bros.' Judge Jeannine Pirro sank 10% to a last place 0.9.

The season's top first-run rookie, CTD’s Swift Justice with Nancy Grace, widened its lead over the rookie field, jumping 8% from the prior week to a 1.3 in households, and improved 40% among women 18-49. The show returned to prior ratings levels after Fox ended its retransmission consent dispute with Cablevision that was keeping it and other shows off the air for a couple of weeks in October.

In second place, Sony's Oprah spin-off, Nate Berkus, fell 10% to a 0.9, tying Twentieth's Don't Forget the Lyrics, which was flat. Litton's Judge Karen's Court and Entertainment Studios' America's Court with Judge Ross each were unchanged at a 0.6 and 0.4, respectively.

In thirteen metered markets, NBCU's Access Hollywood Live averaged a 1.0 rating/3 share for the first week of the sweep, up 25% over year-ago time periods.

Game shows were little changed, although topper CTD's Wheel of Fortune rolled up 4% to a new season high 7.0. CTD's Jeopardy!, Disney-ABC's Who Wants to be a Millionaire, Debmar-Mercury's Family Feud and Twentieth's Are You Smarter than a Fifth Grader all were stable at a 5.6, 2.2, 1.6 and 0.9, respectively.

Veteran off-net sitcoms were led by Warner Bros.' Two and a Half Men which climbed 6% to a new season high 5.6. Twentieth's Family Guy was steady at a 3.1. Disney-ABC's My Wife and Kids rose 8% to a new season high 2.8. CTD's Everybody Loves Raymond remained at a 2.7 for a second week and fell to fourth place. Sony's Seinfeld accelerated 9% to a 2.5. Warner Bros.' George Lopez slowed down 4% to a 2.3, tying NBCU's The Office, which rebounded 10%. Twentieth's King of the Hill declined 5% to a 2.1. And Warner Bros.' Friends was flat at a 1.8.

Among the rookie off-net and off-cable strips, Twentieth's How I Met Your Mother, the top-rated newcomer, remained unchanged at a 2.3. Debmar-Mercury's Meet the Browns climbed 8% to a new season high 1.4. Warner Bros.' New Adventures of Old Christine was flat at a 1.3. Disney-ABC's Ugly Betty rose 13% to a 0.9. Debmar-Mercury's E! True Hollywood Story rose 14% to a 0.8. Warner Bros.' Entourage was flat at a 0.7, while Warner Bros.' Curb Your Enthusiasm fell 14% to a 0.6. NBCU's off-Bravo Real Housewives held steady at a 0.5 in households, but showed strong improvement among key female demos.

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