Gotlieb: More Devices Mean More Ways to Address Appropriate Messaging

GroupM CEO says increasing availability of data to 'transform and inform' marketing strategies, tactics

By Mike Reynolds -- Multichannel News -- Broadcasting & Cable, 10/28/2010 3:56:11 PM

More Coverage: OnScreen Media Summit

New York --Irwin Gotlieb believes the third inflection point for the digital world is coming soon.

Pointing to the birth of the Web and its crash circa 2001 as the first two defining moments, the CEO of global media management and investment agency GroupM, speaking at Multichannel News/B&C's OnScreen Media Summit here on Oct. 28, told attendees that its third phase, rooted in Internet protocol, will feature abundantly more multicasting that will open the door to more devices and means for marketers to reach advertisers.

Gotlieb, who was interviewed by B&C Business Editor Jon Lafayette, said that there will be a slew of new devices between now and the Consumer Electronics Show in January, and beyond.

"The second generation of the iPad and all of these things will transform how we consume media, how marketing exploits the media," he said.

Gotlieb said that with consumers reading newspapers on iPads, there is no reason there can't be addressability: "Today, we get the same ads, even though we may have different interests."

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