Gotlieb: More Devices Mean More Ways to Address Appropriate Messaging
GroupM CEO says increasing availability of data to 'transform and inform' marketing strategies, tactics
By Mike Reynolds -- Multichannel News -- Broadcasting & Cable, 10/28/2010 3:56:11 PMMore Coverage: OnScreen Media Summit
New York --Irwin Gotlieb believes the third inflection point for the digital world is coming soon.
Pointing to the birth of the Web and its crash circa 2001 as the first two defining moments, the CEO of global media management and investment agency GroupM, speaking at Multichannel News/B&C's OnScreen Media Summit here on Oct. 28, told attendees that its third phase, rooted in Internet protocol, will feature abundantly more multicasting that will open the door to more devices and means for marketers to reach advertisers.
Gotlieb, who was interviewed by B&C Business Editor Jon Lafayette, said that there will be a slew of new devices between now and the Consumer Electronics Show in January, and beyond.
"The second generation of the iPad and all of these things will transform how we consume media, how marketing exploits the media," he said.
Gotlieb said that with consumers reading newspapers on iPads, there is no reason there can't be addressability: "Today, we get the same ads, even though we may have different interests."
Click here for the full story at Multichannel.com
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more