Exclusive: Fox Sells Out Super Bowl

Final two spots purchased in year of quick commercial sales

By Jon Lafayette -- Broadcasting & Cable, 10/27/2010 6:20:22 PM

Fox has crossed its goal line and sold the last of the commercials in the Super Bowl, according to a source familiar with the negotiations.

Usually there are a couple of spots remaining up until the weekend of the game, but this year sales have moved quickly.

There were only two spots left earlier this week, but an unidentified advertiser agreed to pay the $3 million Fox was seeking plus buy time in pregame programming.