KC Chiefs Acquire Panasonic Camcorders

HD cameras are being used for weekly show airing on 10 stations

By George Winslow -- Broadcasting & Cable, 10/6/2010 7:16:00 PM

The NFL's Kansas City Chief's production department has acquired three Panasonic AJ-HPX3000 native 1080p P2 HD camcorders for the team's production department. The cameras are already being used to create web material and to shoot a Hy-Vee Chiefs Insider, a 30 minute magazine style show that airs on 10 broadcast stations in the Midwest, including CBS affiliate KCTV 5 in Kansas City, MO.

The Chiefs shoot in 1080i at 60 frames a second and edit on eight Final Cut Pro work stations.

"We have five videographers working with the three camcorders and handling a heavy shoot load of player and coast interviews, and documentary-style features" noted Rob Alberino, vice president of media and marketing for the Chiefs in a statement. "There is a negligible learning curve" and the P2 workflow allows them to easily post material to their expanding web site.

The team also needed the new cameras because it is planning to add a second TV show next season and is continually expanding its web content.