'90210' Gets Huge DVR Boost

'The Event' receives biggest lift among new series

By Jon Lafayette -- Broadcasting & Cable, 10/1/2010 3:21:27 PM

New figures from the Nielsen Co. show that a large number of TV shows got a big boost in their total audience from viewers who time shifted shows during premiere week.

The audience for The CW's 90210 jumped 47% among adults 18 to 49 when DVR use over three days is factored in. Also showing huge increases were Fox's House (42%); ABC's Modern Family, NBC's Community, NBC's The Office, CBS' The Big Bang Theory and Fox's Fringe, all 41%; and CBS' How I Met Your Mother at 40%, according to the ratings numbers.

The new show getting the biggest boost from DVR usage was NBC's The Event, which saw a lift of 31%, followed by NBC's Outsourced, which gained 29%.

The live plus three day of playback--L3--ratings are different from the C3 commercial ratings on which ad sales are based.

Getting the smallest boosts from DVRs were CBS's 60 Minutes, ABC's Extreme Makeover: Home Edition and AMW: America Fights Back on Fox.