PTC Shifts '$#*! My Dad Says' Campaign to Local Stations

Focuses on "grassroots activists"

By John Eggerton -- Broadcasting & Cable, 9/21/2010 12:28:09 PM

The Parents Television Council is taking its campaign against CBS's new show, $#*! My Dad Says, to the local level. It had been targeting national advertisers--a spokesperson said it has contacted over 300 advertisers--but said Tuesday that it would shift the campaign to "grassroots activists" who will " take their concerns directly to their hometown CBS affiliates and each affiliate's local advertisers."  

PTC President Tim winter says that PTC members will keep track of the local advertisers in the show and get in their faces over that decision.  

CBS has said that the show "will in no way be indecent and will adhere to all CBS standards," adding that: "Parents who choose to do so will find the show can easily be blocked using their V-Chip."