NY Nonstop Shows Get WNBC Premiere

Digital channel's programs move up to big stage during quiet week

By Michael Malone -- Broadcasting & Cable, 9/3/2010 9:59:32 AM

For the first time since the digital channel NY Nonstop launched in March 2009, some Nonstop programs will run on the mother channel, WNBC, from Sept. 7-10.

The shows, including Talk Stoop, Thread NY and Nonstop Foodies, will run from 2 to 4 p.m. during those four days. WNBC is taking advantage of a lull in the schedule, when some syndicated shows have ended and the new season is yet to begin.

"It's a great opportunity during a dark week between syndicated products," says WNBC VP of News Susan Sullivan. "We thought, why not take advantage of it?"

WNBC is the lone NBC Local Media outlet with a Nonstop digital channel, though the group does plan to expand the concept. KNBC may be the next to launch.

Former WNBC President/General Manager Tom O'Brien was running the Nonstop division for a short stint, until he moved to CNBC last month.

WNBC began promoting the Nonstop shows' channel 4 debut this week. Anchor David Ushery will serve as host of the Nonstop block on WNBC.