The AP’s Nick Ascheim: Winding Wire Into Web Power
NYT.com vet launching online Gateway to news org’s polls, info
By Paige Albiniak -- Broadcasting & Cable, 8/23/2010 12:01:00 AM
Since arriving at The Associated Press in March, Nick Ascheim has been working to turn the traditional wire service into a state-of-the-art information provider via The AP's new business unit, AP Gateway.“[The AP] has been a wholesaler of news for the past 160 years,” says Ascheim, who joined the service as general manager of AP Digital after nearly six years at NYTimes.com. “We needed a new way to present our content so that The AP and our membership both can thrive in a digital world.”
Providing quick and accurate content already
comprises the core of The AP’s business. Now, it
wants to offer customers a cutting-edge but userfriendly
way to present that content. The AP can do
that because, according to Ascheim, “We have an
understanding of the industry that we don’t think
other platform providers offer. We understand
what our customers need and how they work.”
Among Ascheim’s initiatives, AP Gateway is creating a Website based on The AP’s popular college football polls. The site, www.APTop25.com, is set to launch this month. It will stay up-to-the-minute with constant poll feeds, including stories from both AP reporters and AP members who cover college football on the local level. The service is developing the back-end, while it’s outsourcing the platform's front-end interface.
Ascheim, 40, didn’t always want to work in journalism. After graduating from Cornell University in 1992, he worked for the Lawyers Committee for Human Rights for a year, where he took on the task of shooting and editing videos. He quickly came down with the news bug, so he got a job at ABC News as a producer and worked there from 1993-96. In 1996, he helped launch FoxNews. com, which kick-started both his digital and management careers. He returned to school to get his M.B.A. from Harvard University in 1998.
Prior to joining NYTimes.com, Ascheim was CEO of TheSquare Inc., a networking and dating site for the Ivy League set, from 2002-04.
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