WRAL Launches Interactive Widget
Raleigh station is first with application for “connected TVs”
By Glen Dickson -- Broadcasting & Cable, 8/2/2010 12:01:00 AM
Working with News Over Wireless (NOW), a Capitol division that already helps 155-plus stations deliver content to mobile phones, WRAL has created an interactive TV widget that works with the Yahoo Widget Engine included in Internet-connected TVs from Samsung, LG, Sony, Vizio and others. The widget allows viewers to access the station’s local news, weather and sports information, including both graphics and streaming video, with a click of the remote.
The WRAL widget content is displayed as a partial overlay on the screen on top of whatever viewers are watching, whether it is normal WRAL programming, a competitor's programming or even a Blu-ray movie.
"No matter what you're watching, you can pull up WRAL content," says WOW General Manager Sam Matheny.
That ease of access and ability to provide interactivity without relying on a pay-TV partner is the key appeal of the widget to local stations, says Matheny, who first learned of the technology when Intel executives demonstrated it at the NAB Futures conference in 2009. WOW is already working on new widgets for 30 stations, drawing on much of the same content and graphical design it has already created for their mobile products.
"There's definitely a very strong place for TV stations in cable systems," Matheny says. "But this is a great way for stations to directly reach viewers."
This is great news, but I have to wonder...When will broadcasters ever come up with something that is exclusive to "Broadcast", without having to rely on some Broadband Competitor to make it work?
How about a way to use some of our "spare bits" to send in-depth news and background information to the viewers, not just another stream of headlines?
In the "Numbers Driven, Advertiser-supported" business model, of course we can't tie up our main channel with detailed information, but can't we offer more detail to the viewers who want it, without pushing them to a web page, or having them buy a competing service?
Think about it.
Ken English - 8/2/2010 10:43:07 AM EDT
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more