'Oprah' Ratings Continue to Plummet
Talker hits series low for third time in five weeks
By Paige Albiniak -- Broadcasting & Cable, 7/27/2010 2:13:33 PM
In the week ending July 18, CBS Television Distribution's The Oprah Winfrey Show sunk to an all-time ratings low for the third time in five weeks, dropping 13% from the prior week to a 2.8 live plus same day household average, according to Nielsen Media Research. That almost moved Oprah out of syndie's top-ten, tying for overall ninth place with CTD's Inside Edition and reruns of the off-net hour CSI: New York. Compared to last year at this time, Oprah is down 20%.
That said, Oprah, which was in repeats all week except for Monday, remained the top talker for the 585th week in a row, according to CTD.
Meanwhile, the fortunes of access magazines rose while those of actor Mel Gibson fell, as recordings of him hurling profanities and threats at his ex-girlfriend spread across the Internet.
CTD's Entertainment Tonight led the magazine race, gaining 3% to a 3.7. In second place, CTD's Inside Edition added 4% to a 2.8. NBCU's Access Hollywood and Warner Bros.' TMZ were unchanged at a 1.9 and 1.8, respectively. CTDs' The Insider jumped 7% to a 1.6, tying Warner Bros.' Extra, which was flat.
Also in access, four of the five game shows were flat, with CTD's Wheel of Fortune and Jeopardy!, Debmar-Mercury's Family Feud and Twentieth's Are You Smarter Than a Fifth Grader? all staying put at 5.8, 5.0, 1.5 and 1.2, respectively. Disney-ABC's Who Wants to be a Millionaire was the only game show to gain, moving up 5% to a 2.3.
Warner Bros.' sitcom leader, Two and Half Men, hit its season low, dropping 2% to a 4.1. The rest of the field was mixed. Twentieth's Family Guy grew 7% to a 3.1. CTD's Everybody Loves Raymond rallied 3% to a 3.0. Sony's Seinfeld stayed at a 2.5. Warner Bros.' George Lopez lost 4% to a 2.4. Twentieth's King of the Hill climbed 5% to a 2.3. Warner Bros.' Friends added 5% to a 2.0. Debmar-Mercury's House of Payne picked up 7% to a 1.5. CTD's Frasier fell 7% to a 1.4. Sony's King of Queens slid 7% to a new season low 1.3.
Among rookie off-net sitcoms, NBCU's The Office was boss with a 2.5, down 4% in households but remaining syndication's top show among women 18-34, tied with Twentieth's Family Guy at a 2.4 in the demo. CTD's Everybody Hates Chris and Twentieth's My Name is Earl were each unchanged at a 1.6 and 1.5, respectively.
CTD's Judge Judy was the daytime leader for the 16th time in 18 weeks, holding steady at a 4.3 and growing 16% from last year. Runner-up Judge Joe Brown eased 5% to a 2.0. Warner Bros.' People's Court also fell 5% to a 1.9. Warner Bros.' Judge Mathis was unchanged at a 1.7. Twentieth's Judge Alex gained 8% to a 1.4. Twentieth's Divorce Court and Warner Bros.' Judge Jeannine Pirro each were flat at a 1.3 and 1.1, respectively. Litton's Street Court, which goes off the air this fall, jumped 20% to a 0.6.
The rest of talk was mostly flat or down. Disney-ABC's Live with Regis and Kelly was unchanged at a 2.3. NBC Universal's Maury slipped 5% to a 2.1, tying Sony's Dr. Oz, which was flat at a 2.1. CTD's Dr. Phil went from all-originals to all-repeats and fell 14% to a new season low 1.9. Warner Bros.' Ellen was unchanged at a 1.6. CTD's The Doctors dipped 6% to a 1.5. CTD's Rachael Ray, Jerry Springer and Steve Wilkos all were flat at a 1.4, 1.4, 1.3, respectively. Debmar-Mercury's Wendy Williams ducked the trend and gained 10% to a 1.1. Warner Bros.' Bonnie Hunt, nearing the end of its run, sank 14% to a 0.6. NBC U's Martha, which moves to cable this fall, was unchanged at a 0.5.
I've watched Oprah since she went national in 1985. I've also read her magazine for years. But she lost me with her absolute adoration of the Obamas. It seems to me that she underestimated her readers by using her fame to try to ram the Obamas down our throats. Another liberal elitist. I will never watch her show again and I cancelled my subscription to her mag.
Sam Woods - 7/28/2010 12:21:44 AM EDT
I think maybe her support for the biggest failure we have ever had as a president may have effected the ratings. She has been outed as the racist that she is.
Larry Hawkeye - 7/27/2010 9:14:07 PM EDT
This is rather alarmist reporting for a show that spend most of the week in repeats.
If this happens when she returns in September, then there's real cause for concern.
Terrence - 7/27/2010 2:50:27 PM EDT
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