Free Newsletter Subscription
        BNC All Access

Oprah Hits Low But Still Tops Talkers

Daytime queen down 15% in low-viewing week

By John Eggerton -- Broadcasting & Cable, 7/14/2010 1:25:41 PM

For the first time in Oprah's 24-year history, the show dropped into the 2 rating-range, though just barely, down 15% to an all-time low 2.9 rating for the week ending July 4. To be fair, it is traditionally one of the lowest viewing weeks of the year, and one where syndicated shows got battered a bit by tennis rackets.

It marks the second time in the last three weeks that Winfrey has recorded a new series low. Oprah along with the majority of shows has been in repeats for weeks, but she still had the second biggest week-to-week decline of any talk show (Ellen had the biggest) and was far off the lead in daytime held by Judge Judy.

Winfrey did retain her familiar roost atop the talkers. Live with Regis & Kelly was flat at a 2.3; Maury was up 5% to a 2.1; Dr. Phil was down 13% in re-runs to a new season low 2.0 after being one of several shows heavily preempted by Wimbledon coverage. Dr. Oz fell 5% to a new series low 1.8. The Doctors held steady at a 1.6 and Ellen DeGeneres was down 17%, also to a new season low of 1.5.

Meanwhile, Judge Judy topped all daytime shows in first run for the 14th time in 16 weeks, beating Oprah's rating by 38%. For the week, Judy dipped 5% to a 4.0, but that was still up 8% from last year at this time, while Oprah was down 9% year-to-year.

Other court shows were far behind. Judge Joe Brown and People's Court were each down 5% to a 1.9; Judge Mathis and Judge Alex were changed at a 1.6 and a 1.3, respectively.

Ratings are Nielsen national live-plus-same-day syndication ratings. 

Talkback
Related Content

No related content found.

Also by John Eggerton

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

John Eggerton

BC/DC: Eggerton on Washington

John Eggerton
April 12, 2012
Mr. Copps Takes a Bow
In what was billed as the largest-ever collection of current and former FCC...
More

Michael Malone

Station to Station

Michael Malone
April 12, 2012
Orlando Stations Dig For Fresh Angles on Zimmerman Case
The central Florida stations are hustling to find a fresh angle on the George...
More

0416 01 WoNY Group

Women of New York

View photos from B&C's Women of New York event held April 10 at New York's Roosevelt Hotel.
0409 FX Upfront.jpg

Schmooze Gallery: April 9, 2012

View photos from recent industry events such as FX's Ad Sales upfront and the 33rd College Television Awards...
0402 04 ATAS Homeland_sm

Schmooze Gallery: April 2, 2012

View photos from recent industry events such as the IFC 2012 upfront and the 11th Annual IMG World Congress of Sports...



Advertisement
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2011 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy