B&C BEYOND: JULY 19, 2010
-- Broadcasting & Cable, 7/19/2010 12:00:00 AM
Ion Eyes Growth After Restructuring
With 59 stations covering 64% of the U.S., Ion Television has the largest station-group footprint in America. Yet, it's something of a sleeping giant, with lots of off-network product and no local programming. Ion emerged from bankruptcy in late 2009 and is now privately owned; President/CEO Brandon Burgess says the company is poised to grow. Burgess speaks with B&C's Michael Malone about his growth roadmap.
An edited transcript of the interview follows.
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