'Ellen' Cleared in 99% of U.S. for 2011
DeGeneres talker looks to thrive a
By Michael Malone -- Broadcasting & Cable, 7/7/2010 3:01:01 PM
ABC, CBS and NBC affiliates make up 95% of the 2011 clearances.
In addition to renewing Ellen with NBC Local Media's 10 owned stations, WBDTD has sold the show to Hearst Television (13 stations), Gannett (12) and select local outlets belonging to Scripps, Belo, Local TV, Media General, Raycom and Cox, among other groups.
WBDTD President Ken Werner said he was "extremely gratified" by stations' enthusiasm for Ellen. "Stations and viewers alike have identified â€˜Ellen' as a unique and compelling program that is poised to become the dominant early fringe talk franchise for women for years to come," he said.
Ellen has been cleared in early fringe time periods for 2011-2012 in 18 of the top 20 markets and 88 of the top 100.
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