Bradford Takes Over WRC
KNSD GM heads back to Beltway powerhouse
By Michael Malone -- Broadcasting & Cable, 7/6/2010 3:45:05 PM
KNSD San Diego President/General Manager Jackie Bradford has been named president and general manager at WRC Washington, succeeding Michael Jack. Both stations are owned by NBC; Bradford will report to NBC Local Media President John Wallace.
Bradford will be responsible for "overseeing all aspects of the market-leading television station and its various digital platforms," said NBC in a statement. She will oversee KNSD until a replacement has been named.
"Jackie has done a tremendous job leading our San Diego station and overseeing the successful expansion of their local media business," said Wallace. "She's an innovative thinker who has a great way with people, as well as strong ties to the Washington DC community. She'll be a great addition to WRC as they continue their long-standing leadership position in the market."
It's a sort of homecoming for Bradford, who was finance director at WRC from 2000 to 2008 before moving to KNSD. Prior to WRC, she was an e-business leader with GE Capital Real Estate Services for two years, and before that she was a manager of finance for NBC News and a financial analyst for Today.
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