Hallmark Hires New VP of Acquisitions

Whitney Holland was formerly VP at Bravo

By John Eggerton -- Broadcasting & Cable, 7/6/2010 10:42:14 AM

Whitney Holland, VP, program planning, scheduling and acquisitions, for Bravo, has joined Hallmark Channels as VP, acquisitions.

She is based in Los Angeles, reporting to SVP Michelle Vicary.

In addition to strategic program development for Hallmark Channel and Hallmark Movie Channel, she will be a member of the senior management team helping with strategic planning and channel management.

Holland's resume includes stints with Discovery's Animal Planet, TLC and Paramount Pictures Worldwide Television.