Trifecta to Sell Ads in Cookie Jar TV

Three-hour kids' block airs on CBS

By Paige Albiniak -- Broadcasting & Cable, 6/18/2010 3:33:51 PM

Kids' TV producer and distributor Cookie Jar Entertainment has retained Trifecta Entertainment to sell the ads in its three-hour educational and informational (E/I) children's weekend TV block on CBS.

Cookie Jar produces and has acquired a wide range of FCC-friendly kids' shows, including Busytown Mysteries, inspired by the best-selling books by children's author Richard Scarry, and Doodlebops Rockin' Road Show, an animated series based on the popular Doodlebops live-action show. The block also features Noonbory & the Super 7, Sabrina: the Animated Series and Strawberry Shortcake.