Cosgrove To Head Discovery 3D Network

Programming veteran to report to JV board, comprising Sony, IMAX, Discovery officials

By Mike Reynolds, Multichannel News -- Broadcasting & Cable, 6/8/2010 1:32:52 PM

Tom Cosgrove has been named president and general manager of the joint venture between Discovery Communications, Sony Corp. and IMAX that will spawn a 3D network.

Cosgrove, who has been serving as executive vice president and COO for Discovery Channel, will lead the yet-unnamed 3D service, which was announced in January and is slated to bow in 2011, presenting programming from national history, space, exploration, adventure, engineering, science and technology, as well as movie fare from Sony Pictures Entertainment, IMAX, Discovery and other third-party providers.

In his new position, Cosgrove will oversee all business and creative areas of the joint venture, with a goal of driving consumer adoption of 3D televisions and giving the network long-term leadership in the 3D home marketplace. He will report to the joint venture's board of directors, comprised of representatives from the three companies, which finalized the formation of the joint venture last week.  The announcement comes two days before ESPN 3D kicks off with coverage of the 2010 FIFA World Cup and carriage for the service on Comcast and DIrecTV. Later this month, DirecTV is expected to bow a trio of 3D services.

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