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Weather Channel Gets Dish Deal Done, Avoiding Drop

Multiyear pact encompasses localized weather services

By MCN Staff -- Broadcasting & Cable, 5/24/2010 10:13:22 AM

After threatening to drop The Weather Channel, Dish Network agreed to a multiyear pact with the programmer that includes developing localized weather programming "designed specifically for satellite customers."

TWC will remain on Dish on channel 214 and will develop the localized programming on channel 213, the companies said. They reached their agreement late on Sunday evening.

The Weather Channel's localized service for Dish will be based on Weatherscan, an all-weather market-specific service launched in 2001 and carried by Comcast, Cox Communications, Charter Communications, Suddenlink Communications and other smaller operators.

For the full story from Multichannel News, click here.

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