Arianas Joins Current Media

MTV VP of brand sales takes over as East Coast sales VP

By John Eggerton -- Broadcasting & Cable, 5/24/2010 10:11:31 AM

John Arianas, VP of brand sales at MTV, has joined Current Media, owner of cable channel Current TV and Current.com.

Arianas will be VP of East Coast Sales for the San Francisco-based network. He will head up the New York ad sales office and help develop its upfront sales strategy as well as head up business development and digital sales on the East Coast, reporting to Ken Ripley, executive VP of ad sales.

Arianas' resume also includes a stint at Comedy Central.