Mobile DTV’s Real World Test
The Open Mobile Video Coalition’s Mobile DTV Consumer Showcase kicks off May 3 in D.C.
By Glen Dickson -- Broadcasting & Cable, 5/3/2010 12:01:00 AM
The showcase, which launches May 3 and continues through the summer, is essentially the first real-world test of the technology’s appeal to everyday consumers. Nine local stations will transmit 20 mobile DTV program streams to 200 Sprint subscribers with specially equipped Samsung Moment smartphones; the streams will offer a mix of free local and network broadcast shows along with cable programming from MSNBC, CNBC and others. Separate focus groups will also experience mobile DTV through prototype Dell Netbooks and Valups’ Tivizen, a ‘bridge” device that receives mobile DTV and retransmits it over Wi-Fi to conventional laptops and smartphones.
Rentrak will use cellular and Internet backchannels to measure mobile DTV consumption, while Harris Interactive will gauge consumers’ reaction to the service through online feedback, interviews and focus groups. Findings from the showcase should help inform the business plans of mobile DTV broadcasters, such as the joint venture of 12 station groups formed last month to launch a national mobile content service.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more