Dubuc Named President, GM of Lifetime Networks

Will oversee planning, programming, consumer marketing for Lifetime and History

By Marisa Guthrie -- Broadcasting & Cable, 4/27/2010 10:46:49 AM

Nancy Dubuc has been named president and general manager of Lifetime Networks. The announcement, widely expected since the women's brand became part of A&E Television Networks, was made April 27, by AETN President and CEO Abbe Raven.

Dubuc has been at the helm of AETN's History for three years during which time the network has experienced its best ratings performance ever with 2009 setting ratings records in key demos in primetime. (Sunday night's premiere of America the Story of Us - with an introduction from President Obama - became the network's most-watched special with 5.7 million viewers).

Dubuc will remain as president and general manager of History.  At Lifetime Networks, she replaces Andrea Wong, who announced earlier this month that she would leave Lifetime after a nearly three year tenure marked by the expensive court battle for Project Runway.

The restructuring put Wong, who came to Lifetime from ABC, where she was head of the network's reality department, under Raven.

In her expanded role, Dubuc will be responsible for strategic planning, programming consumer marketing, publicity and brand development at both networks.


"I am incredibly honored to now lead the Lifetime team," said Dubuc in a statement. "Lifetime and Lifetime Movie Network are two of the most powerful and evocative brands on the media landscape. I am excited for the challenge to explore the unlimited potential of programming for women."