EVP Diaz Upped at Belo

TV chief's fast rise continues, now president of media op's

By Michael Malone -- Broadcasting & Cable, 4/26/2010 11:00:00 AM

Belo Corp. Executive VP of Television Operations Peter Diaz has been promoted to president, media operations. Formerly the president/general manager at KHOU Houston, Diaz has been executive VP since November 2007 and joined the Belo management committee February 2008.

"Peter is an outstanding broadcast executive with more than 30 years of industry expertise. We're fortunate to have someone of his caliber leading our television stations and new media efforts," said Belo President/CEO Dunia A. Shive.

Diaz joined Belo in 1984 as national sales manager at KHOU and served in various sales management roles for Belo stations in Houston, Tulsa and Dallas. He returned to KHOU as station manager in 1995.

Diaz serves on the executive committee for the CBS Television Network Affiliates Association board and the board of the new broadcast mobile initiative, Pearl Mobile TV.

Belo owns and operates 20 stations.