Gray TV Back in Business With Young Stations
Back to work after long—and lucrative—sit on sidelines
By Michael Malone -- Broadcasting & Cable, 4/26/2010 12:01:00 AM
Web Revenue Gets Real
Station Web revenue is expected to reach nearly $1.4 billion
this year, according to Borrell Associates, up 21% from 2009.
Borrell shared its new study “Benchmarking: TV Web Sales
Defy Gravity,” which digs into the interactive business at 573
stations, in New York last week. Around 84% of those stations
did less than $1 million on the Web last year, meaning
lots of room for growth online.
What about stations making mega-millions on the Web? They’re the ones treating online as its own business. “If you stop thinking like a TV station, you can get to the next level,” says CEO Gordon Borrell.
Stations are targeting any print product for mom-and-pop ad revenue—whether it’s newspapers, Yellow Pages or direct mail. Borrell says local TV is in good shape for when local mobile advertising becomes a truly big business. It was around $200 million last year, and Borrell expects that number to “skyrocket into the billions” in two years.
—Michael Malone
What about stations making mega-millions on the Web? They’re the ones treating online as its own business. “If you stop thinking like a TV station, you can get to the next level,” says CEO Gordon Borrell.
Stations are targeting any print product for mom-and-pop ad revenue—whether it’s newspapers, Yellow Pages or direct mail. Borrell says local TV is in good shape for when local mobile advertising becomes a truly big business. It was around $200 million last year, and Borrell expects that number to “skyrocket into the billions” in two years.
—Michael Malone
Judge Gonzalez ruled last week on the stations’ fateJudge Arthur J. Gonzalez ruled last week in favor of what’s called the Debtors Plan—meaning Gray can finally set foot in the Youngowned outlets again. “It’s now back in our court,” said a Gray insider who asked not to be named. “We will be managing the stations.”
Gray had taken initial steps last year, including working on contracts and budgets, with the Young stations, which include WKRN Nashville and WBAY Green Bay, and not KRON. But when a group of unsecured creditors mounted a rival bid to grab control of the entire Young group, Young told its GMs to cease communications with Gray. “They’d started acting like they run the stations,” says one Young insider, “but communications have slacked off to where there is none.”
Gray TV President/COO Robert Prather says weekly phone calls have taken place between Gray and Young. But the management deal has thus far offered little management. “We’ve offered to help, but really have not been actively involved,” he said prior to the ruling.
Gray was just starting to move ahead on the Young stations last week. A conference call was to be held either late last week or early this week to get the ball rolling.
Young had considered attempting to break the contract with Gray if the unsecured creditors had prevailed in court. “Depending on which Plan of reorganization is accepted by the court,” Young said in a statement issued in mid-April, “Gray’s agreement may be terminated according to its terms before any involvement occurs.” (Young executives would not publicly comment on the matter.)
Prather acknowledged the discord in Gray’s earnings call April 8. “They probably would like to not have the agreement, but we have a contract,” he said. “It’s legally binding.”
The deal, which Prather says is good for three years, totaled $600,000 in Gray’s fourth quarter. Prather says Young never approached him about tearing up the contract. “They pay right on time,” he adds.
Young entered bankruptcy in February 2009; it announced 2009 operating income of $19.7 million. Young did not figure the payments to Gray—$874,000 in 2009—into its results.
At long last, Gray will be working for those payments.
Talkback
-
Man, there is no government agency in the history of America as mismanaged as Young. They make FEMA in Orleans look good.
John McNary - 4/26/2010 4:36:48 PM EDT
No related content found.
Most Popular Pages
-
No Top Articles





















