Free Newsletter Subscription
        BNC All Access

Gray TV Back in Business With Young Stations

Back to work after long—and lucrative—sit on sidelines

By Michael Malone -- Broadcasting & Cable, 4/26/2010 12:01:00 AM

Web Revenue Gets Real

Station Web revenue is expected to reach nearly $1.4 billion this year, according to Borrell Associates, up 21% from 2009. Borrell shared its new study “Benchmarking: TV Web Sales Defy Gravity,” which digs into the interactive business at 573 stations, in New York last week. Around 84% of those stations did less than $1 million on the Web last year, meaning lots of room for growth online.

What about stations making mega-millions on the Web? They’re the ones treating online as its own business. “If you stop thinking like a TV station, you can get to the next level,” says CEO Gordon Borrell.

Stations are targeting any print product for mom-and-pop ad revenue—whether it’s newspapers, Yellow Pages or direct mail. Borrell says local TV is in good shape for when local mobile advertising becomes a truly big business. It was around $200 million last year, and Borrell expects that number to “skyrocket into the billions” in two years.
—Michael Malone
YOUNG BROADCASTING famously overpaid for KRON San Francisco a decade ago, and has thus far gotten a similarly dubious return on investment for its management deal with Gray TV. Last summer, Gray announced a deal to manage seven of the Young stations for $2.2 million per year, plus incentives. But as a pair of banking groups scrapped for several months in bankruptcy court for control of the Young stations, Young told Gray in December 2009 to keep away from its stations until the judge decided who gets them. Through it all, Young continued to pay Gray its management fee.

Arthur J GonzalezJudge Gonzalez ruled last week on the stations’ fateJudge Arthur J. Gonzalez ruled last week in favor of what’s called the Debtors Plan—meaning Gray can finally set foot in the Youngowned outlets again. “It’s now back in our court,” said a Gray insider who asked not to be named. “We will be managing the stations.”

Gray had taken initial steps last year, including working on contracts and budgets, with the Young stations, which include WKRN Nashville and WBAY Green Bay, and not KRON. But when a group of unsecured creditors mounted a rival bid to grab control of the entire Young group, Young told its GMs to cease communications with Gray. “They’d started acting like they run the stations,” says one Young insider, “but communications have slacked off to where there is none.”

Gray TV President/COO Robert Prather says weekly phone calls have taken place between Gray and Young. But the management deal has thus far offered little management. “We’ve offered to help, but really have not been actively involved,” he said prior to the ruling.

Gray was just starting to move ahead on the Young stations last week. A conference call was to be held either late last week or early this week to get the ball rolling.

Young had considered attempting to break the contract with Gray if the unsecured creditors had prevailed in court. “Depending on which Plan of reorganization is accepted by the court,” Young said in a statement issued in mid-April, “Gray’s agreement may be terminated according to its terms before any involvement occurs.” (Young executives would not publicly comment on the matter.)

Prather acknowledged the discord in Gray’s earnings call April 8. “They probably would like to not have the agreement, but we have a contract,” he said. “It’s legally binding.”

The deal, which Prather says is good for three years, totaled $600,000 in Gray’s fourth quarter. Prather says Young never approached him about tearing up the contract. “They pay right on time,” he adds.

Young entered bankruptcy in February 2009; it announced 2009 operating income of $19.7 million. Young did not figure the payments to Gray—$874,000 in 2009—into its results.

At long last, Gray will be working for those payments.
Related Content

No related content found.

Also by Michael Malone

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

Paige Albiniak

Fates & Fortunes

Paige Albiniak
April 26, 2010
Fates & Fortunes Round-Up: April 19 – 26, 2010
News seems a little sparse in TV land: when the biggest story of the day is how...
More

Claire Atkinson

ADverse: Atkinson on Advertising

Claire Atkinson
April 26, 2010
A Nielsen IPO Would Be First Big Test of Media Economy Health
Nielsen’s private equity backers are auditioning bankers to help the...
More

(l to r) B&C/Multichannel News Publisher Larry Dunn, Starcom MediaVest President, Investment and Activation Mike Rosen, Rainbow Media President, National Ad Sales Arlene Manos, and Magna President Elizabeth Herbst-Brady

B&C's "Upfront Central"

Why might the upfront market be up, while the overall TV ad market comes in flat this year?  Will there be a digital video upfront concurrent with the TV market?  B&C gathered top executives in TV and media to discuss these things and more at the "Upfront Central" event Apr. 6 at the Roosevelt Hotel in New York.  View a slideshow with pictures from the event.
Paula Zahn_John Hendricks

Upfronts 2010: Discovery and Oxygen

View a slideshow of photos from Discovery Communications and Oxygen's upfronts, both held at the Frederick P. Rose Hall in New York.  Discovery's event took place April 8; Oxygen's was April 6.
M. Night Shamylan

Cable Upfront Presentation 2010

Nickelodeon and Disney's Upfront Presentations 2010



Advertisement
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2013 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy