NBC Local Media Promotes Gittrich, Le Sage

Buchwald departs; pair will report to Loca Media Platforms chief Greg Scholl

By Michael Malone -- Broadcasting & Cable, 4/22/2010 12:25:39 PM

NBC Local Media has promoted Gregory Gittrich, to editor-in-chief and vice president of local media, and Lora Le Sage, to vice president of local media operations. Both will report to Local Media Platforms President Greg Scholl.

Brian Buchwald, who led NBC's Local Integrated Media team, is leaving "to pursue another opportunity," NBC said in a statement.  

Both promotions are immediately effective. Gittrich is responsible for NBC Local Media's "overall product vision," said NBC, including the 10 "Locals Only" city sites representing NBC's owned stations. He'll also oversee NBC's new food-centric "Feast" franchise, among other things on his plate.

"Greg has played a pivotal role in our audience and revenue growth and the evolution of our products," said Scholl. "He brings the right blend of creativity and business savvy to this new role, along with a keen editorial vision."

Le Sage, who was managing digital efforts for NBC Local Media in the Chicago market, will oversee product development, advertising sales, business operations and finance. She will also work closely with the digital leaders in the group's ten markets, "identifying new business opportunities and best practices that can be applied across the division to take full advantage of NBC's powerful local presence in the top markets," said NBC.

Scholl said Le Sage is ready for bigger responsibilities. "Her organization and process competence, knowledge of the space and understanding of how to work with both the local and national sides of our organization will accelerate our business as we continue to grow our audience and create new products for small to medium businesses," he said.