Estrella Inks Palm Springs Affiliate

Spanish-language network to air on KRET

By Michael Malone -- Broadcasting & Cable, 4/20/2010 2:29:32 PM

Liberman Broadcasting Inc. (LBI) has an agreement with Camino Real Communications to air its Hispanic multicast network Estrella TV on KRET Palm Springs, Channel 45.2. According to Liberman, the deal expands Estrella TV's reach to 75% of U.S. Hispanic TV households, and increases Estrella TV's affiliate count to 21.

"We are continuing to gain traction with affiliates, viewers and advertisers and our latest deal with KRET underscores our growing footprint in the broader television landscape," said LBI President/CEO Lenard Liberman. "Our unique content offering is resonating with stations and they are rapidly including Estrella TV as part of their digital multicast strategies as they seek to broaden their appeal with local Hispanic American audiences."

Fast-growing Estrella is expanding its reach in California and other parts of the country. Last month, Applebaum Television signed up to air Estrella on KSBT Santa Barbara.

Estrella's offerings include comedy, drama, talk and game shows.