Fernandez Named GM at WXYZ

"Passionate" local advocate follows Sliva at Scripps Motown station

By Michael Malone -- Broadcasting & Cable, 4/16/2010 3:51:22 PM

Eduardo Fernandez has been named VP and general manager at WXYZ Detroit, the Scripps-owned ABC affiliate. He succeeds Bob Sliva, who announced his retirement in January.

Fernandez comes from Telemundo outlet WSNS Chicago, where he was president/general manager.

"Ed is known throughout the industry for his commitment to a high-quality on-air product, his strong record of sales success and his passion for community enrichment," said Scripps TV Senior VP Brian Lawlor. "More than any other market in America today, Detroit needs a local television voice that will be a passionate advocate for its citizens and businesses, and no TV executive is better suited for that task than Ed Fernandez."

Before joining Telemundo in 2003, Fernandez worked for 14 years at Fox affiliate WXMI Grand Rapids. He joined the station as a local sales manager, served as general sales manager, station manager and eventually became VP/general manager.

The Chicago resident will be relocating to Michigan.