Spike TV's Niels Schuurman Promoted to Executive VP, Brand Marketing and Creative

Former senior VP to assume expanded role

By Leneli Liggayu -- Broadcasting & Cable, 4/15/2010 2:15:49 PM

Niels Schuurman's has been promoted at Spike TV to executive VP, brand marketing and creative Thursday (April 15).  He had served the company as senior VP.

In his new expanded role, Schuurman will continue to oversee all marketing, as well as managing all creative aspects relating to the visual presentation of the Spike brand. He will oversee all on and off air promotion and marketing and integrated marketing creative and focus on helping to build franchises for the brand across all media.

Schuurman joined Spike TV in 2004 and helped to define the channel's male-oriented brand. Prior to Spike, he spent 13 years at Nickelodeon as a promotions writer/producer, a world wide creative director and eventually senior VP of creative.

A graduate from Boston University, he's also gone on to win numerous awards.  He has been recognized as one of Electronic Media's Top Ten Marketers in the Entertainment Industry.