Debbie Richman Joins ABC

Former Lifetime VP of ad sales named senior VP of primetime sales for network

By John Eggerton -- Broadcasting & Cable, 4/12/2010 10:39:56 AM

Debbie Richman, formerly executive VP of ad sales for Lifetime, has joined ABC.

Richman will be senior VP of prime time sales for the network, reporting to Geri Wang, president of sales and marketing.

Before moving to the other side of the table to join Lifetime in 2008, Richman was managing director of national broadcast at OMD. Her media buying experience also includes stints at Young & Rubicam and McCann-Erickson, and Optimum Media.

At OMD, she headed up the integration of the media buying arms of DDB, BBDO and TBWA and created the OMD Summit, according to a 2008 profile in B&C. Among her biggest deals were getting two new Nissans integrated into NBC's Heroes. She also was campaign manager, as it were for the Hail to the Cheese: Stephen Colbert Nacho Cheese Doritos 2008 Presidential Campaign.