Sullivan Heads Up Scripps TV Content

30-year TV news vet to execute "innovative local content"

By Michael Malone -- Broadcasting & Cable, 4/8/2010 10:18:46 AM

Scripps has tapped Bob Sullivan to be its VP of content for its television division, a new role within the company. Sullivan, 52, will "develop and execute strategies for innovative local content that's built upon journalistic excellence and strong audience engagement," Scripps said in a statement. "Incorporating both marketing and research, he will be responsible for building successful content models for multiple distribution platforms."

Sullivan was president and CEO of Sullivan and Associates Consulting, where he focused on brand development, strategic planning and message marketing. Sullivan's TV experience includes serving as news director as well as VP of broadcast at Scripps' KNXV Phoenix. He also worked at KUSA Denver, WISN Milwaukee and KSL Salt Lake City, among other local outlets.

"We recognize the significance of providing quality content across a variety of platforms, and we know that Bob is the right person to help our stations advance the appeal and relevance of our content in every Scripps market," said Scripps TV Senior V.P. Brian Lawlor.